Auckland City Mission | Become Someone's Angel - Christmas Appeal
​Agency: PUBLICIS MOJO

Awards: Cannes Lions Shortlist | Effies 1x Bronze

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Every donation to the Auckland City Mission means something profound for a family living in poverty. A donation during the Christmas Appeal would mean food on the table and presents for the children. This insight led us to the new platform ‘Become someone’s angel’, brought to life by turning each angel selfie (user generated content) posted onto our social media, into a genuine donation.