Comvita |  A rare moment of harmony - Interactive campaign
​Agency: YOUNGSHAND

Awards: Best Awards 1x Bronze, 4x Finalist | Axis 3x Finalist

 

Comvita's Special Reserve Mānuka Honey is time and harmony bottled. To celebrate its limited release, we launched a campaign that gave audiences a small taste of time and harmony at every touchpoint. We gave people a moment to pause and relax with a brand film telling the story of its creation and those lucky enough to secure a pot were invited to enjoy a world-first Mānuka Honey taste-along meditation – an immersive experience of the sights, sounds, smells and flavours of Aotearoa, the only place in the world to make such a rare honey.