Nature's Fresh | Simple Wins
​Agency: DDB Aotearoa

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When did school lunches get so serious? Remember when bread used to be simple and fun?

Sometimes ‘simple’ is the right thing. Just plain yummy white bread sandwiches with Nature’s Fresh. 

With this fun campaign the idea was to celebrate Nature's Fresh bread for being delicious white bread, and not pretend to be anything else. Because at the end of the day it's going to be eaten and sometimes that's good enough.