Spark | Prepaid that loves you back - Radio campaign
​​Agency: COLENSO BBDO

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Prepaid cheating. It's a thing. So to prevent Spark Prepaid customers from having a casual fling with another provider we gave them a really enticing reason to stick it for the long term - an ongoing monthly reward called Data Stack. In a nutshell, with each month you stay with Spark, bonus data gets added to your monthly data allowance as a reward. It's a prepaid relationship with benefits... it's prepaid that loves you back. To launch, we gave some of the most iconic love quotes from cinematic history a subtle prepaid twist with these fun radio ads.

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